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Published by Cerebellum Press
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Why despite the increased popularity of weight-loss programs and
the greater availability of healthy options, are Americans getting
heavier? Does dieting make us fat?
In The Dieter's Paradox, Northwestern University
psychologist Alexander Chernev describes decision fallacies that
make us gain rather than lose weight. Bringing to life the latest
research in psychology, decision sciences, and behavioral
economics, Chernev cleverly reveals the irrational ways we think
about eating and dieting and identifies seven decision traps we
frequently fall into in our zeal to be fit. pub date: 2011-08-01 | Paperback | 9781936572106 |
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